It?s a Colorful Planet: The This means of Color Across Borders

As children, we are often asked ?what?s your preferred color?? We thought that our color choice says a great deal about who were, knowning that the questioner will immediately understand its meaning.

But colors, like words, don't carry universal meaning. We all have different reactions to several tones and shades depending on how and where i was raised, our past experiences from it, and our set of preferences ? which, like children, can change inexplicably.

The fact is colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are aware of a few of these differences, it will be possible to prevent embarrassing cultural mistakes when discussing and utilizing colors among colleagues, friends, and clients ? and will also assist you to advertise your product effectively in global markets.

Below, a simple guide to five colors around the globe.


In Western cultures, black is assigned to death, evil, and eternity. In some Eastern cultures, however, would seem impossible to carries the opposite meaning; in China, black may be the signature color for young kids, and it is employed in celebrations and joyous events.

White, conversely, symbolizes age, death, and misfortune in China along with many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is probably the most effective colors, and it is meanings in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and the like. Used often in ceremonies, when joined with white, signifies joy.

Japan - The traditional color for a heroic figure.

Russia - Representative with the Communist era. For this reason, experts recommend being extremely careful when using this in Eastern European countries.

India - Purity, so wedding costumes tend to be red. Also along with for married women.

United States - Danger (think "red light!") and utilized in in conjunction with other colors for holidays, such as Christmas (green) and Valentine's Day (pink).

Central Africa - Red is really a hue of life and health. But in the rest of Africa, red can be a football today uk hue of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa as well as other aspects of the continent.


Blue is often considered to get the "safest" global color, as it may represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is often seen as the conservative, "corporate" color.

However, be mindful when working with blue to address highly pious audiences: the color has significance in virtually every major world religion. For Hindus, it is the colour of Krishna, and several from the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, specially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, whilst the Islamic Qur'an refers to evildoers whose eyes are glazed with fear as زرق zurq, which is the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is regarded as a more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to suggest a product's compliance with "green" standards. Not so in China and France, where numerous studies have indicated that green is not a good option for packaging.


If the Dutch have anything to say about this, the World Cup will probably be flooded with many different orange august. (Orange will be the national colour of the Netherlands and also the uniform colour of the country's famous football team.)

On lack of in the world, however, orange features a slightly more sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically talks about your color preference to foreign friends or colleagues, you may want to find out more on that color as well as cultural significance. Also, be conscious of color choices since they correspond with your small business?s campaign copy and graphics ? whether printed collateral, an online site, or advertising campaign. Know your audience along with their respective color conventions and that means you don?t inadvertently send an unacceptable message. We recommend this useful visual representation by Information is Beautiful.

Oh and by the way, our absolute favorite colors at Acclaro are blue and orange.

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